When it comes to business, John Morris of Club Colors (asi/163432) knows what’s important.
“We’re a people and customer-focused company,” says Morris, who is the executive brand manager at the Schaumburg, IL-based distributor. “We believe that the centerpiece of our organization is people.”
And if you don’t believe it, take a look at Club Colors’ social networks: employees and customers are the stars of the show!
In the latest Social Angle podcast, streaming live on Facebook for the first time, ASI Media’s Vinnie Driscoll chats with Morris about Club Colors’ social game, some of their fun initiatives, like the monthly sales championship belt, and networks with the best return on investment. Morris also talks about the company’s approach to content creation…and you won’t believe his answer!
“Content creation is not the engine of culture. Culture is the engine of content creation. » John Morris, Executive Brand Director
If you’re looking for tips on integrating company culture into your social networks, here’s an episode you can’t miss.