As the world’s largest community of creators, Alex Roa’s Culture Club signs key partnerships in LATAM, strengthening the company’s global presence
HOUSTON, TEXAS, USA, August 23, 2022 /EINPresswire.com/ — Alex Roa couldn’t help but see the disparity between internet culture and consumer trends. When he realized that there were no solutions to help brands achieve an international digital presence like what he had in mind, he created The cultural club. Just over a year after launching the business, The Culture Club is a major market disruptor and has become the largest creator community in the world.
Now Roa and his team have announced an exciting expansion that will bring together social media culture and marketing in Latin America and, ultimately, beyond.
When it comes to influencers and startups in Latin America, there are many obstacles that stand in the way of success. Statistics show that only 25% of startups in Latin America survive. There are a number of factors, but effective marketing in the digital landscape, both reliable and strategic, has always been a common problem in the region.
This problem is also felt by Roa, who understands the American market and the structural differences between Latin American markets. Companies and influencers trying to create traction there are faced with a lack of structure and knowledge, which only upends any work they do in the long run.
On the heels of the Culture Club’s first successful year of operation, they are planning an expansion that will help address these types of hurdles.
The Culture Club Influencer Alliance of Latin America, dubbed “La Alianza Influencia”, will include all of Latin America, focusing on Mexico, Colombia, Argentina, Brazil and Chile, as well as a growing list of country. within an exclusive network of influencers and creators who will deliver regional and national sponsored content to Culture Club’s existing clientele, as well as new clientele considering engaging in the region. With Roa’s leadership, Latin American content creators and influencers will get the most out of their digital presences, and those seeking digital content marketing solutions will benefit from the structural prowess of Culture Club’s U.S. presence.
Since its creation, The Culture Club has distinguished itself by its ability to analyze each client and to propose strategies and solutions tailored to their specific needs. Online branding, influencer marketing and social media outreach are tailored to each client. This tradition is reflected in the projects of the Influencer Alliance. This model begins in Latin America, but is also expected to expand to other regions of the world where culture and digital marketing do not yet meet for long-term marketing solutions.
While The Culture Club already has an extensive global network that reaches regions such as Latin America, the Middle East, Europe and Asia, the creation of La Alianza Influencia will bring this network closer as the company allocated more resources to stimulate more targeted growth. plan in the region.
Nowadays, it is no longer enough to put content online. The Culture Club helps clients get amazing content seen by the right audience, a tradition their team looks forward to bringing to clients around the world. Learn more about http://thecultureclub.us.
ABOUT THE CULTURAL CLUB
The Culture Club is the world’s premier community of creators, offering comprehensive content, digital needs and influencers in one space.