Culture shock

American in England shares culture shock over fresh food choices in viral video

A video of an American woman expressing her shock at the fresh meal options available in UK grocery stores has gone viral on TikTok, where she has been viewed two million at the time of writing.

The video shared by TikToker Keda Play (@kedaplay), which has not been independently verified by Newsweekwas overlaid with a message that read “Being American in England” and began with the user saying, “You’ll just figure it out over here. You mean I can walk into almost any store here and just buy small nutritious meals. Fresh, you know what I mean?”

According to a 2017 study by the Food and Agriculture Organization of the United Nations (FAO), the cost of healthy eating was found to be 65% higher in the US than in the UK. United.

A 2020 report for FAO on the cost and affordability of healthy diets across and within countries said: “Price and affordability are the main barriers to accessing sufficient, safe food. and nutritious to meet dietary needs and food preferences for an active and healthy life.

Packaged meals of chicken, rice and vegetables are seen in glass containers in this stock image. A video of an American marveling at the fresh food available in the UK has gone viral on TikTok.
iStock/Getty Images Plus

The study’s findings suggest that “nutrition education and behavior change alone will not significantly improve food consumption when healthy, nutrient-adequate diets, even in their cheapest form, are unaffordable for majority of the poor.

The user of the latest TikTok video showcased various items from UK grocery chain Marks & Spencer (M&S), including ready meals (such as a ‘cauli panang curry’ and roasted vegetables with pasta) and a packet of mango chunks, stating, “And you don’t have to pay a premium for it. The only place I can think of [of] in the United States where you can get fresh produce assembled like this at Whole Foods [the organic foods grocery chain] and you’re going to pay a premium for it.”

Whole Foods has had a reputation for its high prices, earning it the nickname “Whole Paycheck”. But the chain has seen at least “three significant price cuts” since Amazon acquired it in 2017, Whole Foods CEO John Mackey told CNBC in September 2020.

“We will continue to lower our prices over time at Whole Foods,” Mackey told CNBC. Energy lunch show at the time. “Cutting our costs, lowering prices, getting more business, lowering prices, lowering costs, and so I think we’re in a virtuous cycle right now.”

According to a 2018 study by the nonprofit Checkbook, which provides reviews and price studies on local services, while some prices at Whole Foods had been reduced since the Amazon merger, the chain was still considered the most expensive option among local stores around the Washington, DC area, with overall prices about 18% above the average for all stores.

Several TikTokers, some of whom appeared to be based in the UK, responded to the original poster’s expression of culture shock in the latest video.

In a comment that got 13,500 likes, Sarah Duncs Canny suggested: “Girl get your self to Tesco’s [another U.K. grocery chain] on meal deals. Your life will never be the same again.”

User alspeculiarart said: “I didn’t know that, they don’t want you to be healthy x.”

And in a comment that got 10,800 likes, user nh101nh wrote, “You made me appreciate this more now, I took it for granted.”

Newsweek contacted the original poster for comment.

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